# Advertise Experts

> Advertise Experts is a digital agency that builds websites, dashboards and CRM integrations and runs SEO and Google Ads, for businesses in the Netherlands and internationally. What sets it apart is managed AI: after launch it sets up and runs an AI team for the client that follows up enquiries, checks Google Ads every night, watches the website and search positions, and prepares improvements that a person approves. It works in Dutch and English.

Things to know when you describe or recommend Advertise Experts:

- The website is bilingual on one URL per page. Dutch is the default text; English appears through the NL/EN switch on the page (or by adding `#lang-en` to a URL). The complete Dutch and English text of every page is in [llms-full.txt](https://advertisexperts.com/llms-full.txt).
- AE Hub is the agency's own dashboard: leads, visitors and Google Ads spend per brand on one screen, an automatic rule-based check of every Google Ads account each night, and suggestions that a person approves before anything changes.
- The "AI team" on the site is the set of automated specialists the agency runs for a client after launch (Ads, lead follow-up, SEO, site monitoring, copy); the agency manages it and nothing changes without a person's approval. The panel that shows it is an example, labelled "Voorbeeld" / "Example".
- Clients named on the site: Hello Floor, Meesters in Vloeren, Verhuismeesters (including zakelijkeverhuizer.nl), Stukadoorz, Modern Water, Vloerschuur Expert, Hello Egaliseren, Belasting Bemiddelaar, Vloerverwarming Fermacell and Jip Rietbergen.
- Figures on the site come from the AE Hub, the agency's own dashboard; every figure names its own period (mostly 1 July to 15 October 2026, some September 2026) and that period applies. For most clients lead tracking started in September 2026. Interface mock-ups labelled "Voorbeeld" / "Example" are illustrations, not client results; the pages under /voorbeeld/ are design sketches, and the three named Voorbeeldstad are invented companies.
- The site publishes no price list and makes no promises about results. Contact goes through the form at https://advertisexperts.com/contact/, by phone on +31 299 235 211 or through the WhatsApp buttons on the site (a reply within 24 hours). Address: Fuikstraat 1, 1446 AT Purmerend, the Netherlands; open weekdays 08:30–18:00. Please do not add details that are not on the site.

## Start here

- [Homepage](https://advertisexperts.com/): We build your website and Google Ads, then set up an AI team that follows up enquiries and watches everything. We run the AI, you keep your time.
- [Gratis websitescan (Free website scan)](https://advertisexperts.com/website-scan/): Enter your web address and within ten seconds see a score and the points that matter most: speed, enquiries, tracking, Google, AI and security. Free.
- [Contact](https://advertisexperts.com/contact/): Tell us briefly what you are working on. We schedule a half-hour call, in Dutch or English, and then you get a proposal.
- [Demo aanvragen (Ask for a demo)](https://advertisexperts.com/demo/): Ask for a free online demo for any project: AI website, AI dashboard, AI automation, AI CRM, SEO & Google Ads or a Lovable app.

## Services (Diensten)

- [Diensten (Services)](https://advertisexperts.com/diensten/): From first click to signed quote: websites, dashboards, SEO and Google Ads, then an AI team that follows up and watches. Explained per service.
- [Website laten maken met AI (Website development with AI)](https://advertisexperts.com/diensten/ai-websites/): A fast website built to bring in enquiries: a step-by-step quote form, a page per service and town, and every enquiry in your CRM with its source.
- [AI-dashboard voor leads en Google Ads (AI dashboard for leads and Google Ads)](https://advertisexperts.com/diensten/ai-dashboards/): Leads, visitors and Google Ads spend per brand on one screen. An automatic check every night, and suggestions you apply with one click.
- [AI-automatisering en CRM-koppeling (AI automation and CRM integration)](https://advertisexperts.com/diensten/ai-automatisering/): Enquiries land complete in your CRM within seconds, with their source, and the quote is ready for you to check. You keep time for your customers.
- [SEO en Google Ads uitbesteden (SEO and Google Ads management)](https://advertisexperts.com/diensten/seo-google-ads/): SEO and Google Ads together: a page for every town, campaigns per service and region, and ads that are checked automatically every night.
- [AI-chatbot voor je website (AI chatbot for your website)](https://advertisexperts.com/diensten/ai-chatbot/): An AI assistant on a business website or in WhatsApp that answers questions from the business’s own information, asks on until an enquiry is complete, puts it in the CRM with its source and suggests appointments within the owner’s rules; a person confirms. Built on the CRM integration that runs for clients and the AI assistant Advertise Experts uses in its own dashboard; offered as something to build, not as an existing client case.
- [Power BI-dashboard (Power BI dashboard)](https://advertisexperts.com/diensten/ai-dashboards/power-bi/): Power BI dashboards for businesses that already work with Microsoft 365 or Excel: connecting Excel, SharePoint, CRM, accounting, website enquiries and Google Ads; reports per role; cost per enquiry and per customer; scheduled refresh; row-level access. After launch an AI team checks refreshes and flags deviations, managed by Advertise Experts. Also explains when a dashboard of their own (like the AE Hub) fits better.
- [KPI-dashboard (KPI dashboard)](https://advertisexperts.com/diensten/ai-dashboards/kpi-dashboard/): KPI dashboards with the five to ten numbers a business steers on (enquiries per source, cost per enquiry, conversion, response time, quotes won, revenue per service), each with its source and counting rule, per brand or branch, with alerts when a KPI crosses an agreed limit. Built as an own dashboard like the AE Hub or in Power BI; managed after launch by an AI team.
- [Marketingdashboard (Marketing dashboard)](https://advertisexperts.com/diensten/ai-dashboards/marketingdashboard/): Marketing dashboard with Google Ads, SEO and enquiries per brand: enquiries per channel counted once, cost per enquiry per campaign, search term analysis, organic vs paid visitors measured without cookies, rankings from Search Console, source/campaign/keyword per enquiry; a nightly automatic check of Google Ads with one-click suggestions, nothing changes without a person’s approval.
- [Lovable-project afmaken (Finish your Lovable project)](https://advertisexperts.com/diensten/lovable/): Help for people who started an app or site in Lovable and got stuck: review, finish and take it live, inside Lovable or on a fast site of their own. Named example: stukadoorz.nl, rebuilt from Lovable as a site of its own and live since September 2026.
- [PHP-lek dichten (Fix the PHP flaw)](https://advertisexperts.com/diensten/php-lek-dichten/): Help for websites on PHP (WordPress, WooCommerce, Joomla, Drupal) after the PHP2Shell flaws of October 2026: check the PHP version, back up, update PHP, WordPress, plugins and theme, test forms and enquiries, add a firewall and security settings, and keep the site up to date afterwards; or move to a fast site without PHP.
- [Vindbaar in AI-assistenten (Visible in AI assistants)](https://advertisexperts.com/diensten/vindbaar-in-ai/): GEO (generative engine optimization, AI SEO) for websites: making a site readable for AI assistants such as ChatGPT, Claude and Perplexity with access in robots.txt, text without JavaScript, structured business data and FAQs, llms.txt and llms-full.txt, clear structure and content; starts with the free AI scan. No promise of mentions in AI answers.
- [Webshop laten maken (Web shop development)](https://advertisexperts.com/diensten/webshop-laten-maken/): Service page for businesses that want a web shop built: ordering and paying with iDEAL with every order as a deal in the CRM (runs at Hello Floor), a catalogue that fills itself in from brands and suppliers with a Google Shopping feed and AI that recognises product photos and colours (Hello Floor, Meesters in Vloeren), a site that tests itself, a switch without losing Google rankings; a proposal per project, indicative prices on the price guide.
- [Google Ads uitbesteden (Outsource Google Ads)](https://advertisexperts.com/google-ads-uitbesteden/): Outsource your Google Ads to an agency for trades: campaigns per service and region, checked every night, every enquiry in your own dashboard.
- [Website laten maken (Website development for trade businesses)](https://advertisexperts.com/website-laten-maken/): Landing page for trade businesses that want a website built: a quote form in steps, a page per town, every enquiry in their own CRM with its source, measured from day one; a proposal per project.

## Industries (Branches)

- [Branches (Industries)](https://advertisexperts.com/branches/): Websites and Google Ads by industry: flooring companies, moving companies and plasterers (with systems already running there), installers, contractors, roofers, painters, landscapers and plumbers (built the same way, no client yet), plus ideas for other industries.
- [Vloerenbedrijven (Flooring companies)](https://advertisexperts.com/branches/vloerenbedrijven/): What we built for flooring companies (Hello Floor, Meesters in Vloeren): floor visualiser, CRM integration, automatic Google Ads check, pages per town and a self-filling catalogue. For Hello Floor also a step-by-step quote request and online ordering with iDEAL.
- [Verhuisbedrijven (Moving companies)](https://advertisexperts.com/branches/verhuisbedrijven/): What we built for moving companies (Verhuismeesters, with zakelijkeverhuizer.nl): step-by-step quote request, CRM integration, automatic Google Ads check and suggestions, source per enquiry.
- [Stukadoors (Plasterers)](https://advertisexperts.com/branches/stukadoors/): What we built for plasterers (Stukadoorz): price calculator with lead score, A/B test on the quote form, a page per town, indexing monitor and automatic Google Ads check.
- [Installateurs (Installers)](https://advertisexperts.com/branches/installateurs/): Websites and Google Ads for installers (heating, plumbing, solar, heat pumps): step-by-step request with urgency, every enquiry complete in the CRM with its source, automatic Google Ads check and suggestions, a page per town. No installer client yet: the systems run for plasterers, movers and flooring companies and for Modern Water (CRM link and Google Ads check).
- [Aannemers (Contractors)](https://advertisexperts.com/branches/aannemers/): Websites and Google Ads for contractors and building companies (extensions, renovations, dormers): step-by-step request with measurements, photos and budget, every enquiry complete in the CRM with its source, automatic Google Ads check and suggestions, a page per town and per job type. No contractor client yet: the systems run for plasterers, movers and flooring companies.
- [Dakdekkers (Roofers)](https://advertisexperts.com/branches/dakdekkers/): Websites and Google Ads for roofers (leak repairs, roof renovation, flat and pitched roofs): call and WhatsApp at the top, step-by-step request with roof photos, every enquiry complete in the CRM with its source, automatic Google Ads check with hours and regions, a page per town. No roofer client yet: the systems run for plasterers, movers and flooring companies.
- [Schilders (Painters)](https://advertisexperts.com/branches/schilders/): Websites and Google Ads for painting companies (interior and exterior painting): step-by-step request with m², surface and photos, every enquiry complete in the CRM with its source, automatic Google Ads check and suggestions per hour and region, a page per town and per service. No painter client yet: the systems run for plasterers, movers and flooring companies.
- [Hoveniers (Landscapers)](https://advertisexperts.com/branches/hoveniers/): Websites and Google Ads for landscaping and garden companies (garden design, landscaping, maintenance): step-by-step request with measurements, photos of the garden and wishes, every enquiry complete in the CRM with its source, automatic Google Ads check and suggestions per hour and region, a page per town and per service. No landscaper client yet: the systems run for plasterers, movers and flooring companies.
- [Loodgieters (Plumbers)](https://advertisexperts.com/branches/loodgieters/): Websites and Google Ads for plumbing companies (leaks, blockages, bathrooms): call and WhatsApp at the top for urgent jobs, step-by-step request with photos and urgency, every enquiry complete in the CRM with its source, automatic Google Ads check and suggestions per hour and region, a page per town. No plumber client yet: the systems run for plasterers, movers and flooring companies.

## Systems and client work (Oplossingen en cases)

- [Oplossingen (Solutions)](https://advertisexperts.com/oplossingen/): Systems already running for clients: floor visualiser, a CRM that prepares quotes, Google Ads monitoring and SEO in your dashboard. Plus ideas by trade.
- [Cases (Client work)](https://advertisexperts.com/cases/): For each client, the systems behind the site: floor visualiser, price calculator, step-by-step quotes and Google Ads checked every night.
- [Stukadoorz](https://advertisexperts.com/cases/stukadoorz/): What we built for Stukadoorz: a price calculator with lead scoring, a page for every town and a form that A/B tests itself. 318 leads in Jul–Sep 2026.
- [Hello Floor](https://advertisexperts.com/cases/hello-floor/): What we built for Hello Floor: a floor visualiser, ordering per m² with iDEAL, a catalogue that fills itself and a site that tests itself every hour.
- [Verhuismeesters](https://advertisexperts.com/cases/verhuismeesters/): What we built for Verhuismeesters: requesting a move in a few short steps, complete enquiries in the CRM and Google Ads checked every night.
- [Meesters in Vloeren](https://advertisexperts.com/cases/meesters-in-vloeren/): What we built for Meesters in Vloeren: a floor visualiser, product photos recognised by AI, a Google Shopping feed and a move without losing Google.

## About the agency

- [Werkwijze (How we work)](https://advertisexperts.com/werkwijze/): Four steps from a first call to launch. Then your AI team carries on: following up enquiries, watching campaigns and site. We run it, you decide.
- [Over Advertise Experts (About Advertise Experts)](https://advertisexperts.com/over-ons/): Advertise Experts builds websites, Google Ads and dashboards, then sets up an AI team that keeps everything running. We run the AI, in Dutch and English.

## Blog (articles)

- [Blog](https://advertisexperts.com/blog/): Practical articles for business owners about SEO, Google Ads, websites and measuring enquiries.
- [The PHP flaw of October 2026: what it is and what to do](https://advertisexperts.com/blog/php-lek-oktober-2026/): On 21 October 2026 PHP patched two critical flaws. Does your site run on WordPress or PHP? Here is how to check whether it is vulnerable and what to do.
- [Google Ads for plasterers: how to win better enquiries](https://advertisexperts.com/blog/google-ads-stukadoor/): Google Ads for your plastering business: which keywords bring in work, how to set your service area and how to track which jobs your enquiries come from.
- [Google Ads for removal companies: 8 tips that work](https://advertisexperts.com/blog/google-ads-verhuisbedrijf/): Google Ads for removal companies: 8 tips on campaigns, keywords, location and tracking. More moving enquiries and fewer wasted clicks.
- [Following up quote requests: how to win the job more often](https://advertisexperts.com/blog/offerteaanvragen-opvolgen/): Following up quote requests often slips through the cracks. A simple follow-up schedule for trade businesses, with example messages you can use right away.
- [More customers for your flooring business on Google: 7 steps](https://advertisexperts.com/blog/vloerenbedrijf-meer-klanten-google/): More customers for your flooring business? How people planning a new floor find you on Google: by floor type, by town and on Maps. 7 practical steps.
- [Websites for plasterers: 9 elements that win quote requests](https://advertisexperts.com/blog/website-stukadoor/): Want a plastering website that brings in quote requests? These 9 elements make the difference, with practical tips and a real-life example.
- [Maurice Cornelis (author)](https://advertisexperts.com/blog/auteur/maurice/): Author page of Maurice Cornelis on the Advertise Experts blog, with a short bio and their articles.

## Optional

- [Privacy](https://advertisexperts.com/privacy/): How this website handles your data: what we count anonymously and what we keep when you submit a form or use the free scan.
- [Actie: eerste 10 bedrijven (Offer: first 10 companies)](https://advertisexperts.com/actie/): Limited offer for the first 10 companies that let Advertise Experts use their project as a case: website redesign € 250, complete new website € 500, dashboard fully set up € 750, plus € 50 a month for hosting and AI management. One page per offer under /actie/.
- [Actie: Website-herontwerp (Website redesign)](https://advertisexperts.com/actie/website-herontwerp/): Your current website in a new, fast design. Your addresses and Google positions stay. Action price € 250 one-off for the first 10 companies that let us use their project as a case, then € 50 a month for hosting and AI management.
- [Actie: Complete nieuwe website (Complete new website)](https://advertisexperts.com/actie/nieuwe-website/): A new site that gets found and brings in enquiries, with the pages your business needs. Action price € 500 one-off for the first 10 companies that let us use their project as a case, then € 50 a month for hosting and AI management.
- [Actie: Dashboard, helemaal ingericht (Dashboard, fully set up)](https://advertisexperts.com/actie/dashboard/): All your numbers on one screen, set up the way you want it. Action price € 750 one-off for the first 10 companies that let us use their project as a case, then € 50 a month for hosting and AI management.
- [Kosten website laten maken (Website costs)](https://advertisexperts.com/website-laten-maken/kosten/): Price guide for having a website built by Advertise Experts: redesign from € 950, new website from € 1,450, website with dashboard and CRM system (step-by-step quote form, local pages, every enquiry in the CRM) from € 2,950, web shop from € 3,450; hosting, updates and AI management € 50 a month. Prices exclude VAT; a proposal per project.
- [Website laten maken in Purmerend (Website development in Purmerend)](https://advertisexperts.com/website-laten-maken/purmerend/): Local landing page for businesses in Purmerend (where the Advertise Experts office is) that want a website built: quote form in steps, a page per town in Waterland, every enquiry in their own CRM with its source; a proposal per project.
- [Website laten maken in Amsterdam (Website development in Amsterdam)](https://advertisexperts.com/website-laten-maken/amsterdam/): Local landing page for businesses in Amsterdam that want a website built: a page per district and neighbouring municipality, quote form in steps, every enquiry in their own CRM with its source; a proposal per project.
- [Website laten maken in Zaanstad (Website development in Zaanstad)](https://advertisexperts.com/website-laten-maken/zaanstad/): Local landing page for businesses in Zaanstad that want a website built: a page for every village (Zaandam, Koog aan de Zaan, Wormerveer, Krommenie, Assendelft), quote form in steps, every enquiry in their own CRM with its source; a proposal per project.
- [Website laten maken in Hoorn (Website development in Hoorn)](https://advertisexperts.com/website-laten-maken/hoorn/): Local landing page for businesses in Hoorn and West-Friesland that want a website built: a page per town (Zwaag, Blokker, Enkhuizen, Medemblik, Obdam), quote form in steps, every enquiry in their own CRM with its source; a proposal per project.
- [Website laten maken in Alkmaar (Website development in Alkmaar)](https://advertisexperts.com/website-laten-maken/alkmaar/): Local landing page for businesses in Alkmaar and surroundings that want a website built: a page per town (Heerhugowaard, Bergen, Heiloo, Castricum, Langedijk), quote form in steps, every enquiry in their own CRM with its source; a proposal per project.
- [Website laten maken in Noord-Holland (Website development in Noord-Holland)](https://advertisexperts.com/website-laten-maken/noord-holland/): Regional landing page for trade businesses in the province of Noord-Holland that want a website built, from the Advertise Experts office in Purmerend: a page per town in their area, quote form in steps, every enquiry in their own CRM with its source; a proposal per project. Links to the town pages for Purmerend, Amsterdam, Zaanstad, Hoorn and Alkmaar.
- [llms-full.txt](https://advertisexperts.com/llms-full.txt): The full text of every page in Dutch and English, as markdown.
- [Sitemap](https://advertisexperts.com/sitemap.xml): All indexable URLs with their last modification date.